I’m Danny McCarthy. I design beautiful interfaces and experiences and build for native iOS.
Some of the things I can help you with
UX Design
Making things clean and beautiful is super important. However, a beautiful interface on top of a garbage experience is still just a garbage product. UX (User Experience) is more the psychology and research behind “Why do all these pieces fit and flow like this?” and “How will the user be thinking while interacting with this product?”
UI Design
It’s amazing how important the right typography, spacing, colors, etc. are to usability and the perception of quality. Once you have wire sketches and the theory of why things should flow a certain way, you need to make it look and feel simple, elegant and beautiful. Great UX can easily be destroyed by visually overstimulating the user.
Native iOS Development
It’s great for designers to try and learn a bit of code. A bit of dev knowledge helps you design more thoughtfuly for realistic implementation. I was a hardcore iOS engineer long before I was a designer, so once I’m done with the beautiful blue prints, I can build that iOS app with the speed and efficiency of a 5+ person dev team.
Visual Branding
I’ve designed the brand for every project I’ve ever worked on, with excelent results. Thoughtful imagery, symbolic color pallates, logo design, etc. all must work together to make your users “feel” a certain way when they experience your brand.
Marketing Design Materials
Posters, flyers, postcards, banner ads… Your brand needs to be represented accurately and beautifully. And while these definitely need to look great, they also need to subliminally achieve specific goals and key results. The same type of psychology and theory that goes into UX also needs to go into your marketing materials to achieve those desired objectives.
Here are some of the places my work has been mentioned in the media.
